As Sonobi’s Chief Revenue Officer, Vik is responsible for expanding the revenue team globally, developing go-to-market strategy, and driving adoption of Sonobi’s technology solutions throughout the digital ecosystem.
Vik brings decades of agency leadership experience , most recently as Global Head, Business Development and Agency Partnerships at Oracle Marketing Cloud. Prior to that, he was Global Chief Media Officer at Publicis’ Razorfish, where he led Razorfish's 300 media employees worldwide. Driving Razorfish's exclusively digital media strategy - from its executive level partner relationships to its proprietary data solution infrastructure - and overseeing a global client roster that includes DHL, Starwood, HSN and Best Buy. Prior to Razorfish, Vik served as Global Head of Digital Investment at MediaCom Worldwide, Inc., where he was tasked with establishing network-wide best practices, leading relationships with global publishers and driving multi-market client negotiations.
He has served as Member of North America Management Board at Xaxis, LLC; Managing Partner of Corporate Strategy/ Executive Vice President, Digital Investments and Trading at MediaCom. Prior to joining MediaCom in 2008, he was Senior Vice President of Digital Media at OMD and served in senior global marketing positions at Citigroup (New York) and PepsiCo (Singapore).
Vik is the recipient of numerous awards including being named an "Agency Innovator" by Internationalist Magazine and one of Cynopsis' "Most Intriguing People" in 2013.
B.B.A. from the London School of Economics and Political Science & Delhi University. M.B.A. from Clark University. Received international business at Harvard University which went towards his M.B.A. from Clark University.