Robin leads global operations for TBWA\WorldHealth. As the Disruption Company, TBWA helps brands break free from conventional thinking and realize a more purposeful and profitable future. Robin’s strategic leadership is credited with unparalleled results for brands like Sovaldi, Harvoni, and Epclusa from Gilead. The agency believes the best results are born of a healthy client/agency partnership and a shared focus on continuous improvement. TBWA\WorldHealth invests in this mindset through unique programs like Client Success Plans, a proprietary approach to client management that has resulted in 100% client retention for the past 2 years.
Robin began her career as a copywriter 26 years ago and rose to the position of Chief Creative Officer before moving into a president role. She credits her success to a fierce focus on personal accountability and a passion for talent development. In close partnership with her leadership team, Robin has created an environment in which innovation, creativity and positivity thrive.
As the only healthcare agency with a 501c3 non-profit foundation built into the company, TBWA\WorldHealth demonstrates its commitment to the value of doing good every day. This foundation’s mission is to make a positive difference in the lives of people suffering from rare and underserved diseases.
Robin gives back to her community by volunteering with Waukegan to College, an organization dedicated to helping high school students realize their dream of attending a 4-year college or university. One of her mentees was awarded the Gates Millennium Scholarship.
Robin’s three children; Aaron (24), Bennett (20) Maddie (17), and her husband Harlan (bigger number) make her laugh every day and remind her of what’s really important.