Marsha Lindsay is Chief Strategist at Lindsay, Stone & Briggs, the firm known for its specialty in accelerating the profitable growth of brands and their innovations. In 2014, Ad Age named LSB a Small Agency of the Year. Marsha’s served clients ranging from the Fortune 100 and multinationals to venture capital-infused start-ups. Her particular expertise is the science of human decision-making including consumer psychology and behavioral economics. Her insights have been reported by Investor’s Business Daily, NPR and The New York Times; her advice published in Fast Company, Adobe’s CMO.com, Forbes, Ad Age, Becker’s Health, and the international Journal of Brand Strategy. Her thought leadership has been featured at The Conference Board, Deloitte’s think tank at UC Berkeley, Zurich’s Gottlieb Duttweiler Institute of Economic and Social Studies, The World Business Forum in New York City, the IPA’s 2017 Effectiveness Week in London --and for 25 years, LSB’s own Brandworks University. Marsha received her Masters from the University of Wisconsin-Madison. There she serves on the both the Dean’s advisory board and the advisory board of the School’s MBA Center for Brand and Product Management.