Lisa’s innate ability to teach has served marketers and agencies by benefiting their bottom line. Since 2001 she has worked directly with clients counseling them on agency reviews including: American Airlines, Aruba Tourism, Ben & Jerry's, Exxon Mobil, Nikon, Panera Bread (to name a few), resulting in long-term client-agency partnerships. Throughout her 20+ year career, she’s an advocate for client-agency relationships that yield results: smAARt partnerships = better work = positive ROI.
In addition to her role as a search consultant, she has co-founded a new business service center called Access Confidential in 2005, assisting hundreds of agencies with new business prospecting by putting science behind the art of new business and helping new business executives to “avoid the pitch!”
She recently entered the world of publishing with her book, @AARLisa: New Biz in 140 characters (or Less), written for the on-the-go new business exec that needs cut-to-the-chase insights to nail new business wins again and again. Lisa is also part of the industry speaking circuit, presenting at national conferences including AAF, BOLO, HOW Design Live, Mirren, and AdAge Small Agency Conference.