Lauren Bernard works as Director, Demand Partnerships at FreeWheel, leading strategic buyer development, both at agency and brand level, within the digital and OTT marketplace and has assumed that role since joining in 2016. She is no stranger to Programmatic having worked previously at AppNexus, driving blue chip marketer strategy that hinged on a deep knowledge of the inventory and data ecosystem, and buy-side mechanics. Prior to that she was integral to the formulation of Proctor and Gamble’s global programmatic initiative at AudienceScience in her role leading inventory partnerships as Director of Business Development.