As chief marketing officer for IBM Watson Content & IoT Platform, Jordan Bitterman oversees messaging to both internal and external audiences. He is responsible for all marketing functions across the IBM Watson Content & IoT Platform division - connecting b2b marketing, ad sales marketing, consumer marketing, as well as corporate communications. The IBM Watson Content & IoT Platform group consists of:
- The Weather Company, an IBM Business: The Weather Company offers the most accurate, personalized and actionable weather data and insights to millions of consumers and thousands of businesses via Weather’s API, its business solutions division, and its own digital products from The Weather Channel (weather.com) and Weather Underground (wunderground.com).
- The Watson IoT Platform: A fully managed, cloud native service that makes it simple for people to derive value from IoT devices.
- IBM Watson Advertising: Watson Advertising is an ecosystem of media, data, and AI technology solutions that can help advertisers improve decision-making and reduce costs across key facets of the marketing lifecycle – from media planning through measurement.
- IBM Watson Media: The Watson Media team creates corpuses of content for various industries. Companies can then use these industry corpuses to add machine learning to their business. This team is also responsible for creating cognitive solutions for publishers.
Based in New York, he is part of the IBM Watson Content & IoT Platform executive leadership team and reports to GM, Cameron Clayton.
Bitterman was most recently chief strategy officer at Mindshare, where he developed The Loop, the company’s real-time marketing “war room,” which became a differentiator for the agency. In fact while there, he recognized the immense value of weather and location data and predictive insights, and invited Weather to be one of Mindshare’s initial partners in The Loop.
Prior to his time at Mindshare, Bitterman spent eight years at Digitas as senior vice president of media, social, mobile & content for all of North America. Previously, he held media and marketing roles at Foote Cone & Belding, Modem Media, AltaVista and Ammirati Puris Lintas. Throughout his career, he has worked with blue chip brands such as Unilever, American Express, Delta Airlines, Volvo, Bacardi, Dell, UPS and more.
Adding to his accomplishments, Bitterman co-created the digital advertising NewFronts and was named both an Adweek Media All Star and one of the 13 Most Admired Media Executives by Adweek in 2015. He serves on the Bitly board of directors; sits on the board of the IAB Video Center; and serves as co-chair for the Ad Industry Golf Tournament to Support Multiple Sclerosis.
He received his bachelor’s degree in marketing from George Washington University, during which he also served as an intern in the White House Office of Press Advance.