Jonathan has been actively involved in emerging media for over twenty years, and has been an innovator in media research and audience-based media planning for over a decade.
Jonathan joined Omnicom Media Group in May 2016. At OMG, he manages OMG RISE (Research, Insights, Strategy, Expertise), a research group that consolidates all of OMG’s media and consumer research capabilities including primary and secondary research, research and data procurement, investment research and analytics, partnership research and consumer insights. He also manages development and deployment of data-driven cross-platform audience-based media planning, buying and reporting solutions for use across OMG’s media agencies, OMD, PHD Media and Hearts & Science.
Prior to joining Omnicom, Jonathan served as Chief Research Officer at TiVo (NASDAQ: TIVO), where he directed research and analytics across both TiVo’s core DVR and advanced television platform business and TiVo Research and Analytics (TRA), a wholly owned subsidiary of TiVo focused on measurement and optimization of media efficiency.
Prior to TiVo, Jonathan managed the design and deployment of the pioneering cross-media (TV+ online+ mobile) research effort for AT&T AdWorks in partnership with comScore. In 2009, he co-founded the online DSP that became Aerify Media, which was subsequently acquired by ad management platform Sizmek in 2014; from 2005-2008 he build and managed the Media / Entertainment / Technology practice at Iconoculture, a future-focused consumer insights and advisory firm acquired by Gartner in January, 2017.
In 2003, Jonathan founded Anonymous Media Research, where he developed patented single-source cross-media audience measurement tools based on audio fingerprinting / pattern matching technology (US patents 8,296,791, 8,510,768, 8,677,389 and 8,756,622; issued 10/23/2012, 8/13/2013, 3/18/2014 and 6/17/2014, respectively; others pending).
From 1993-2003, Jonathan spent ten years as an entrepreneur and consultant in the emerging Internet business, initially in San Francisco. in 1993 he co-founded Hotwired, the first banner-ad-supported Website from Wired magazine. He also cofounded pioneering online/offline community Cyborganic, a (too-)early social media startup. In 1995 he joined the launch team at CNET, the first integrated Web / TV programming venture. He then joined the pioneering online community the WELL, where he led product development of a Web-based online community tool. In 1997 he joined Scient as a strategy consultant; by 2001 he had moved to New York and was leading Scient’s eMarkets team, responsible for building venture-funded startups, for the eastern US. Jonathan left Scient in 2001 to join Sawyer Media Systems, a venture-funded online video production and digital asset management platform startup.
Jonathan holds a Ph.D. in Communication Theory and Research from Stanford University (1995) and an A.B. in Philosophy from Harvard College (1988). He is the author of a still-widely-cited paper on virtual reality (“Defining Virtual Reality: Dimensions Determining Telepresence”). Jonathan originally hails from Milwaukee, Wisconsin and lives in the East Village, New York City with his wife Marjorie Ingall, two teenage daughters and two female cats.