Highlights from 2017

Last year's Transformation conference drew a significant crowd and a great deal of press coverage. While 4A's Accelerate will have a somewhat different focus, you may find useful the following highlights.

View the Transformation 2017 Sizzle Reel

View Press Coverage

FROM MONDAY, APRIL 3

AdAge – Hey, Brands: Almost Half of Americans Don’t Find You Honest

The Drum – 42% of US consumers believe brands are ‘less truthful’ than 20 years ago, says study

CNBC – Ad industry talks Google backlash and what’s next

MediaPost – Incoming 4A’s CEO Marla Kaplowitz Outlines Priorities, Challenges

Campaign US – Incoming 4A’s CEO Marla Kaplowitz promises to ‘repair’ relations with ANA

The Drum – Incoming 4A’s CEO Marla Kaplowitz says she’ll focus on repairing relationships and delivering value in new role

The Drum – Nancy Hill delivers emotional farewell speech at 4A’s Transformation conference in LA

Campaign US – Nancy Hill’s farewell: ‘We’re better than that’

AdAge – IPG’s Michael Roth Throws Shade at Consulting Companies Competing With Ad Shops

The Drum – As 4A’s conference begins today in LA, marketers agree that the role of the lead agency remains key

Teads.TV – The Perfect Ad at 4A’s Transformation 2017

FROM TUESDAY, APRIL 4

CNBC – Ad giants talk YouTube boycott

AdAge – Anomaly’s Carl Johnson Says Freedom Is Key for Agency of the Future

AdAge – Ad Industry ‘Gatecrashers’ Get Their Say at 4A’s Conference

AdAge – Cuts Aren’t Over, But P&G Wants to Restore Agency Profits

Campaign US – Lane Bryant CMO blasts the ‘Girls’ Lounge’ at 4A’s, and its CEO pounces

AdExchanger – P&G’s Pritchard Tells Agencies To Step Up And Simplify

The Drum – ‘We are better than that’: Exceptional Women of the World featuring Nancy Hill, 4A’s

FROM WEDNESDAY, APRIL 5

CNBC – We need ‘fewer’ ads, says consumer goods company that spent $7.2 billion on advertising in 2016

The Drum – Five young agency staffers will head to first-ever UN Ocean Conference to present awareness campaign idea

The Drum – ‘I love stories’: Beyond the Brief featuring Shannon Pruitt, The Story Lab

MediaPost – Are You Biased? (It’s A Rhetorical Question)

Marketing Dive – P&G’s Pritchard tells agencies to get simpler

FROM THURSDAY, APRIL 6

MediaPost – 4A’s Announces Winners of Its ReSolve Competition

Kate Franks, Keisha Stephen-Gittens, Kayla O’Leary, Chloe Sharfin and Michael Sullivan. Remember these names. You might be seeing them more often. Why? They just won the 4A’s ReSolve competition as announced at the 4A’s Transformation Conference which ended yesterday. Resolve is a one-day think tank where young agency professionals flex their creative muscle to help global causes.

For more details, including select recorded sessions, see the Transformation Archive.