Debby Reiner is Grey New York’s first CEO, a role that she was promoted to in late 2016. While is new to the role, she has been at Grey for almost her entire 20+ year career. She began as an AAE on P&G, and except for a few years when she went client-side, worked on that business. That both brand and agency have earned tremendous achievements recently is in no small part due to Debby’s leadership while President, Global P&G, a position she held from May 2015 until her CEO promotion.
During her tenure on P&G she led the global pitch for Gillette, a win resounding throughout the industry and cited as the reason Ad Age awarded Grey its first “Agency of the Year” in 2013. She also helped reinvigorate Pantene, the largest beauty brand in the world, winning the brand’s first Cannes Lions in 2016. Continuing her beauty success, Clairol and CoverGirl redefined beauty in 2016 – commanding the attentions of the press and building the brands – with the industry’s first transgender spokesperson and CoverBoy, respectively. Then Febreze, a $3 billion brand, won two Global Effies for its continued fast-paced growth.
As CEO, Debby’s portfolio has expanded to include all of Grey’s clients, her team now comprising the entire agency. In her first year as CEO, she led the winning team on the global Revlon account, one of the industry’s biggest account wins of 2017. The announcement came on the heels of the Applebee’s and Walgreens wins that kicked off the year.
Beyond promoting and supporting Grey’s many charitable efforts, Debby is personally engaged with Publicolor, an organization helping teens in NYC’s neediest public schools; God’s Love We Deliver; and Dress for Success. She was recently named to the Board of the American Association of Advertising Agencies. Debby is a graduate of Harvard University and is involved in the Friends Seminary Parents Association, where her two sons attended school.