As SVP, Executive Media Director at GSD&M, Carmen understands the value of total quality management, collaboration, creative thinking, and accountability. She is a huge proponent of developing holistic brand experiences for clients, based on her unmatched curiosity for a deep understanding of the audience and their journey. Whether digital, mass, direct or social, she understands the need and finds the point of engagement. Integrate the creative idea, audience, relevant channel, and let the dialogue begin - listen and learn, measure, respond. Whether above/below the line communications - the point is to connect. Effectively and efficiently, without sacrificing either.
Carmen was named an Adweek Media All Star and her awards include Media Plan of the Year, an Effie, MIXX Award for Interactive TV+VOD and Social Media, and a Creative Media Award. She has been a judge for the Effie’s, Media Plan on the Year, and the Kelly Awards.
She loves to travel with her husband and daughter, and sits on the Board of Directors for Habitat for Humanity Texas.