Monday, April 9
7:30 AM - 8:30 AM
Breakfast and Registration
Americana 4 and Americana Rotunda
8:45 AM - 9:15 AM
9:15 AM - 9:45 AM
Inside Agency Culture
How do creative and entrepreneurial organizations retain their unique cultures as they grow in size and ambition? What can we learn from organizations that move from founder-led cultures beyond the first generation of leaders? MDC Partners CEO and three agency leaders discuss how they’ve challenged the industry and scaled their success, while shaping, protecting and evolving their respective cultures, all within the context of unique and differentiated models.
Scott Kauffman,Chairman & CEO, MDC Partners
Silla Levin, Global CEO, Forsman & Bodenfors
Evin Shutt, COO & Partner, 72andSunny
Karina Wilsher, Partner & Global COO, Anomaly
9:45 AM - 10:30 AM
How Culture and Commerce are Merging
The team at Barkley has rigorously studied youth culture trends for most of the past decade. This talk will focus on Marketing to Gen Z as well as Millennials with Kids. This session will explore the emergence of Conscious Capitalism, Gen Z consumer trends, the new American family, how youth culture and Gen Z mindsets drive commerce and how new marketing frameworks impact brand strategy.
Jeff Fromm, Partner, Barkley
10:30 AM - 11:00 AM
11:00 AM - 11:30 AM
The Future of Marketing in the Age of Assistance
11:30 AM - 12:00 PM
The Missing Conversation: Power, Status and Privilege
With all the effort to diversify our industry’s workforce and create inclusive work environments, the impact of these efforts are not sustaining. It’s time to change the conversation and focus on the underlying root of these systemic issues. You will hear from experts on the dynamics of social groups and how the presence of power, status and privilege interrupt an equitable work culture.
Keesha Jean-Baptiste, SVP, Talent Engagement + Inclusion, 4A’s
Margie Parker-Lamparillo, EVP, Learning & Development and Partnerships, 4A’s
Glenn Singleton, President and Founder, Pacific Educational Group
12:00 PM - 1:45 PM
12:00 PM - 1:45 PM
Lunch and Learns*
*Each attendee will have the opportunity to participate in the session(s) of their choosing. Registration for the Lunch and Learns will be available via the event app, scheduled to launch on Monday, April 2.
1:45 PM - 3:30 PM
4A's Learning Tracks*
*Each attendee will have the opportunity to participate in the session(s) of their choosing. Registration for the Learning Tracks will be available via the event app, scheduled to launch on Monday, April 2.
1:45 PM - 3:15 PM
Introduction to Courageous Conversations about Race: An Interactive Workshop
Experience a condensed version of the award-winning protocol called Courageous Conversation. Pacific Education Group (PEG) developed this framework to effectively engage, sustain and deepen interracial dialogue. PEG is dedicated to helping address persistent racial disparities intentionally, explicitly, and comprehensively. Several agencies have experienced a culture transformation that comes as a result of this workshop. The 4A’s is proud to have Courageous Conversations about Race as part of the Enlightened Workplace Certification ™ learning series.
Quebec-based Cirque du Soleil will host this interactive workshop designed to stimulate creativity, curiosity, innovation and synergy by harnessing the performance group's principles and best practices.
Jay Guilford, Creative Content Strategist, Cirque du Soleil
1:45 PM - 2:30 PM
What's your Data IQ? (Hint: You Can Only Attribute What You Can Quantify)
Data is difficult; there is a lot of it, and the sources and characteristics vary widely. The capture and quantification of consumer touchpoints across devices and channels is increasingly complex. How to you create a process for harnessing campaign data, 1st party data, 3rd party data and harmonizing it order to have clarity on the brand's market performance?
Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement (CIMM)
2:45 PM - 3:30 PM
A look inside the strategy development of two Jay Chiat Award winning campaigns
Laura Rowan, Group Strategy Director, Anomaly
2:45 PM - 3:30 PM
What's in Your Tech Stack Matters - Efficacy & Efficiency Redefined
As the media landscape evolves and technology sophisticates, having a smart backbone to manage the flow of data, media connectivity, and attribution needs is essential. That is a lot of data & distribution management. How you build your tech stack is critical to your ability to adapt to changes, and ultimately to your success.
3:30 PM - 4:00 PM
4:00 PM - 4:30 PM
Trust: The Cornerstone for Strong Client-Agency Relationships
Trust in the media ecosystem has never been more vital—trust with media partners, trust with consumers, and trust between marketers and their agencies. In this fireside chat, Steve King, CEO of Publicis Media, and Julie Rieger, President and Chief Data Strategist and Head of Media for 20th Century Fox Film, will discuss the importance of trust, delivering on this imperative, and how it manifests into great work and strong relationships.
4:30 PM - 5:00 PM
Artificial Intelligence and the 'Hive Mind'
Imagine a "Hive Mind" that amplifies the knowledge, wisdom, and intuitions of human populations, creating an "Artificial Expert" that can answer questions, make predictions, and generate insights that are far more accurate than the individuals could produce on their own. A new technology called Swarm AI is making this possible and it could be our best defense against the emerging dangers of traditional AI. That's because unlike most approaches to AI that aim to replace people with technology, Swarm AI keeps humans in the loop, amplifying not just human intelligence, but human values, morals, creativity, and sensibilities. Louis Rosenberg, PhD is the Founder & CEO of Unanimous AI, an artificial intelligence company that develops AI systems modeled after biological swarms. He will review the biological basis for the technology, the long term implications to society, and current uses in industry.
Louis Rosenberg, CEO & Founder, Unanimous AI
6:00 PM - 8:00 PM
4A’s Partner Awards and Ceremony
Cocktail Reception and Entertainment
Americana 1, 2 and 3